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RUSSELL ATHLETIC PREMIUM

For more than 100 years, Russell Athletic has supplied America’s athletes and teams with the latest innovations in sports apparel.

The company was founded in 1902 by Benjamin Russell in Alexander City, Alabama, making it the Worlds oldest sportswear brand still in business. In 1920, Benjamin Russell’s son, Benjamin Russell Junior was attending the University of Alabama and during a football game had an idea for an all cotton version of the standard woollen jersey that would stop the discomfort and chaffing experienced when playing in wool garments. This radical concept for a cotton sweater was the inspiration that created the contemporary sweatshirt as we know it today. Soon the company was manufacturing all cot- ton sports apparel and athletes everywhere loved the comfortable new fabric.

Intended for the sportsfield, these heavyweight and soft but rugged garments soon became staples of America’s early 1980’s burgeoning sneaker driven Streetwear scene.

Russell Athletic Premium is made in Italy to the highest quality, combining the original Pro Cotton fabric specifications with authentic details and original period labelling to create a contemporary hybrid take on the brands golden age,  drawn  from Russell’s own archive in Bowling Green, Alabama.

Each era within the collection is defined by the original neck label that was used at the time, from the 1940s Russell Southern Co rayon label, to the 1960’s Russell Mills woven label and the legendary 1980s Eagle logo label. All of the Russell Archive neck labels are made on shuttle looms in Japan.

The ethos of the Premium Collection is to faithfully capture and recreate the brand’s spirit and heritage by reproducing the fits, fabrics, labels and details of bygone eras. Through seasonal tribute collections, iconic reissues and special editions, Premium relives Russell Athletic’s treasured history as one of the Worlds first sportswear brands and the company that introduced the contemporary sweatshirt to the World. The Premium line offers timeless products to discerning connoisseurs that are as obsessed with detail as we are.